MAP PRICES
There are places on our web site and in our print ads, where the spaces for prices are intentionally left blank. In other instances, the
advertised; price is higher than the price you actually pay when you order that item. The reason for this is MAP, or Minimum Advertised Price.
MAP is a voluntarily agreement a retailer enters into with a supplier. According to the agreement, which varies in details from vendor to vendor, the retailer can sell an item for any price they wish, but may not
advertise the item for an amount less than the Minimum Advertised Price. These agreements help level the playing field for both the small retailer and the giant retail chain. Retailers agree to MAP contracts because the vendor makes it worthwhile for them to do so. A retailer who abides by the agreement can count on getting first news and early shipments of new products, and generally enjoys a "favored" status.
At Satcom Resources, while we abide by our MAP agreements, we want to make it as easy as possible for you, our customer. Where there is a lower selling price and we can, we will volunteer it -- no need for a nod-and-a-wink or a secret password. At Satcom Resources, our lowest selling price is
always what you pay. Some Online Retailers make it difficult to tell you about lower-than-MAP prices. At Satcom Resources, we've set up workarounds. Either we ask you to call, or we will e-mail the price.If you still have any questions about MAP policies, feel free to contact us via e-mail at
info@satcomresources.com.
